The Project

DivingInBC.com is a website designed for a collaborative environmental art campaign between the Sea to Sky Arts Council Alliance and Divers For Cleaner Lakes and Oceans. As the sole designer of the campaign’s website, the goal was to create a captivating online platform that showcases the campaign’s mission and vision, informs people on how to support and engage with the work that is being done, and to inspire people to continue spreading awareness of protecting local waterways from trash beyond the campaign.

My Role

Sole UI and Web Designer

Duration

1 year 6 months

Tools Used

Wix, Miro, Canva

Project Deliverables

  • Implement Diving In branding and develop a cohesive and visually appealing website

  • Events page with RSVP feature to increase in-person engagement

  • Blog to increase online user engagement & page visits

  • Virtual exhibit to increase accessibility and promote the touring exhibit

  • Artist profiles to connect audience to the project further

  • Media page to help promote the project’s successes

Challenges & Solutions

Branding

Diving In did not have branding guidelines before I developed the website so I had to come up with the visual design that looked cohesive.

Imagery

I developed the color palette to integrate with the logo design and theme of water and diving. The colours used are inspired by the Sea to Sky’s rainy days and coastal colours of the ocean, rock and sand.

Stock images that were not taken directly from events depict the mission and vision of the campaign:

  • Sustainability

  • Pristine waterways

  • Collaboration and community

Colour Palette

Primary

Secondary

Virtual Exhibit

The campaign featured an art show that toured 6 different locations along the Sea to Sky corridor and the Lower mainland of Vancouver. However, one of the locations could not host an in-person exhibit so I was tasked with developing a virtual exhibit.

The virtual exhibit had three purposes:

  1. Increase accessibility to those who cannot view the exhibit in person

  2. Maintain public interest and engagement

  3. Drive viewers to the online auction

I uploaded images of each art work to the webpage and included detailed information including the materials used, dimensions and artist statement. In order to maintain public interest, I embedded a Miro board at the bottom of the page that allowed visitors to share what they like about the show and what they will do to combat waste. Lastly, each artwork had its respective auction page linked when viewers chose to enlarge the images.

The result:

  • Feedback from viewers through the Miro board

  • Larger reach for the online auction