1 Month
Who
This web app is made primarily for new, small-scale property buyers who are looking to invest for additional income or financial security.
What
This will be a user-friendly, responsive web app containing a database of available residential properties and land, and comprehensive information on each listing.
When
Buyers will use this tool when conducting property searches, and making a decision about where to invest.
Where
Buyers will use this tool at home or on the go. Users can search for properties anywhere, as long as they’re logged in on a device.
Why
Unseasoned buyers need access to reliable, uncomplicated information about their potential property investments. Buyers get a feel for a place by viewing comprehensive information about the property and its neighborhood before spending time on-site.
My Role
Duration
Tools
Figma, Canva, Miro
Context
Sole UI Designer
Real estate investment is an increasingly popular way for individuals to achieve financial security. It is an exciting and emotional experience, but often complicated. While there are plenty of blogs and agencies providing information, often, buyers new to the market may struggle to get started without professional guidance and waste time viewing properties out of their range. This web app will provide them with the expertise needed to get started efficiently.
User Persona
Rashida
Job Title & Experience: IT consultant for a growing tech company
Age: 42
Gender: Female
Marital Status: Married with 2 children
Technology: highly competent
“I want to provide my family with financial security. I’ve been considering buying property for a while, and am looking for a tool that can help me find what I’m looking for, quickly!”
Goals
Rashida makes a good living and wants to invest in property beyond the city for increased financial security for her family.
She wants to find the right information for fast decision-making.
She wants a tool to help her find the right properties so as not to waste her time.
Tasks
Rashida makes a good living and wants to invest in property beyond the city for increased financial security for her family.
She wants to find the right information for fast decision-making.
She wants a tool to help her find the right properties so as not to waste her time.
User Flows & Tasks
Task 1: Search & filter properties
Task 2: Save properties
Task 3: Create profile based on user’s preferences
Wireframes
Low-Mid Fidelity
High Fidelity
Style Guide
Mood Board
Friendly
Exciting
Trendy
Professional
01. Logo
Do:
Complete and clear view of property
Images that are good quality and clear
Professional & clear head shots of real estate agents
02. Color Palette
03. Typography
05. Imagery
Don’t:
Edited images with distracting elements
Unprofessional head shots of real estate agents
Images that are not related to real estate or properties beings sold
04. Iconography
06. UI Elements
Buttons:
Slider:
Form Fields:
Progress Indicator:
